About Us

Amp’d Up.Co is a purpose-driven retail brand founded on lived experience, advocacy, and the belief that mobility, confidence, and self-expression should never be limited by financial barriers.

We create signature t-shirts and athleisure apparel featuring our signature logo to raise awareness, show solidarity, and generate tangible support for amputees. Every Amp’d Up.Co purchase and direct donation helps fund critical needs that insurance often fails to fully cover, including prosthetic co-pays, medical expenses, fittings, repairs, and essential supplies - so amputees can live more freely without the added weight of ongoing financial strain.

The reality is stark: prosthetic limbs can cost between $15,000 and $80,000 and typically require replacement approximately every four years for adults, and even more frequently for growing children. These recurring costs can add up to thousands of dollars out of pocket, directly impacting independence, opportunity, and quality of life.

Amp’d Up.Co was founded by Racine Moore, an amputee, advocate, and creative force who knows this burden firsthand. After personally paying thousands of dollars in prosthetic and related medical costs since the age of 19, Racine created Amp’d Up.Co to help close the gap she and so many others have had to navigate alone.

Beyond her lived experience, Racine is a passionate amputee advocate and inclusive model who uses her platform to challenge outdated narratives and expand representation in the beauty and fashion industries. She has modeled for major global brands including Meta, JCPenney, WELLA Beauty, and more—championing beauty, glamour, and limitless inclusivity for amputees and people with disabilities.

Amp’d Up.Co exists at the intersection of style, advocacy, and impact. We believe apparel can do more than make a statement—it can fund change, spark conversation, and restore access. Every logo worn, every product sold, and every donation made helps reduce financial barriers and amplify a future where amputees are supported, seen, and empowered.

This is more than clothing.
It’s movement, visibility, community and impact - Amp’d Up.